New Article: What Investors Should Know about the Millennial Housing Market

An article for new Mammoth client Roofstock, a leading turnkey rental property broker based in San Francisco.

The millennial generation is considered a little enigmatic in marketing circles, and a considerable amount of research has been conducted to understand how they think, what they buy and how they live. The real estate industry is taking serious notice as well.

Read more here:


By |2018-05-11T16:12:51+00:00May 11th, 2018|Categories: Creative|Tags: , |

What Motivates Millennials? Not Rent

Millennials: the hottest demographic in marketing. Currently 80 million U.S. residents are 18-34 year olds with an annual buying power of $200 billion. Those numbers are expected to grow and grow. Yet they are a fairly elusive group, and marketers have working diligently to find out what motivates them. Rent and mortgages clearly do not.

According to new Pew Research statistics, 32.1% of millennials are living with their parents.

In 2014, for the first time in more than 130 years, adults ages 18 to 34 were slightly more likely to be living in their parents’ home than they were to be living with a spouse or partner in their own household.

Is this due to economic reasons? No, says the report. Rather, the reasons are completely out of left field. Click here to learn more about this study.

By |2016-05-25T12:40:09+00:00May 25th, 2016|Categories: Brand Marketing|Tags: , |