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An article for new Mammoth client Roofstock, a leading turnkey rental property broker based in San Francisco. The millennial generation is considered a little enigmatic in marketing circles, and a considerable amount of research has [...]
In a sort-of Jerry Maguire move Evan Williams, one of the founders of Twitter, told BBC Radio 4 that social media is making us dumber, pointing to the abundance of fake news and misinformation spread around [...]
A recent article from Tech Crunch explores the idea of autonomous vehicles becoming quasi-mini-malls that bring stores and products the the consumer. According to the article: ... if [retailers don't make] a shift towards mobile [...]
A series of studies from Carnegie Mellon University confirmed that passphrases like mammothundertakingsrocks are just as good at online security because hacking programs are thrown off by length nearly as easily as randomness. To a [...]
Millennials: the hottest demographic in marketing. Currently 80 million U.S. residents are 18-34 year olds with an annual buying power of $200 billion. Those numbers are expected to grow and grow. Yet they are a [...]