If you’re selling products, services or content online, the first thing you need to do is stop looking at your website on a computer. According to new traffic figures from CNN, the New York Times and the Guardian, mobile audience numbers are climbing every year, expected to reach the 50% threshold soon. Some sites, like Buzzfeed, are already there.
The numbers are even higher when we look at first-time visits to your site. Google estimates that more than 65% of people are seeing your site for the first time on a smartphone. What does this mean for your business? If your mobile customers have difficulty reading content and clicking links on your site, they are likely to move on. According to Visually CEO Matt Cooper in a recent article,
This may seem like common sense, but you would be surprised how many content pieces are published without being previewed on multiple devices. Consider conducting a visual Q&A in your development environment or use the preview functionality in your content management system. This is a natural extension of the long-existing best practice to test web designs on all major browsers before publishing.
Not every business has the 50% mobile audience number. Check your Google Analytics to see where your traffic comes from and make your content and design decisions based on that.
That being said, making your website mobile-friendly is becoming more crucial every year. The good news is, it’s easier than ever to update your website. Content management systems like WordPress, Joomla! and Squarespace offer responsive design, mobile-friendly templates that look great on any device.
Give us a call today if you’re interested in learning more about how to make your website look great on smartphones and tablets.