Why Catering to Your Mobile Clients Is Crucial

If you’re selling products, services or content online, the first thing you need to do is stop looking at your website on a computer. According to new traffic figures from CNN, the New York Times and the Guardian, mobile audience numbers are climbing every year, expected to reach the 50% threshold soon. Some sites, like Buzzfeed, are already there.

The numbers are even higher when we look at first-time visits to your site. Google estimates that more than 65% of people are seeing your site for the first time on a smartphone. What does this mean for your business? If your mobile customers have difficulty reading content and clicking links on your site, they are likely to move on. According to Visually CEO Matt Cooper in a recent article,

This may seem like common sense, but you would be surprised how many content pieces are published without being previewed on multiple devices. Consider conducting a visual Q&A in your development environment or use the preview functionality in your content management system. This is a natural extension of the long-existing best practice to test web designs on all major browsers before publishing.

Not every business has the 50% mobile audience number. Check your Google Analytics to see where your traffic comes from and make your content and design decisions based on that.

That being said, making your website mobile-friendly is becoming more crucial every year. The good news is, it’s easier than ever to update your website. Content management systems like WordPress, Joomla! and Squarespace offer responsive design, mobile-friendly templates that look great on any device.

Give us a call today if you’re interested in learning more about how to make your website look great on smartphones and tablets.

 

By |2017-06-11T22:05:50+00:00November 19th, 2015|Categories: Design|Tags: , |

New Site Launch: Moo Thru Ice Cream

If you’ve driven from Washington, D.C. to Charlottesville via the James Madison Highway 29, you might have seen the big red barn in Remington, Virginia with the long lines of people out front. This is Moo Thru, a popular spot for locally made ice cream. We just finished building their new website, a one-page WordPress site that’s fully responsive, mobile-friendly, and built on a content management system (CMS) that’s easy to edit and update by the client.

Check out the new Moo Thru site and if you’re passing through Remington, stop by for some great ice cream.

By |2017-06-11T22:05:50+00:00June 12th, 2015|Categories: Clients, Content, Creative, Design|Tags: , , |

Google to Favor Mobile-Ready Sites

The stats are real: 67 percent of people are viewing your website for the first time on a mobile device. For some potential customers, it’s a huge inconvenience (and sometimes a deal breaker) when they can’t find your products or location from a few taps on their phone.

The problem is, many websites built a few years ago are not “responsive design,” i.e. they do not modify themselves automatically to fit on smaller screens. Some sites have a mobile version, but this is not the same as responsive design and is often a lesser experience. Other sites are not mobile-ready at all. On a smaller device, they look downright frightening.

This is why Google plans to start labeling sites “mobile-friendly” in search results, giving a little boost to those who have gone to the trouble of updating their sites.

According to the Google Blog,  a page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

How do you know if your page fits the bill? Test it out on the Mobile-Friendly Tester.

Did your site not pass the test? Give us a call today and we’ll get your site mobile-ready.

By |2017-06-11T22:05:50+00:00April 20th, 2015|Categories: Design, Social Media|Tags: , |

Graphic Designers Are Fired Up About Ted Cruz Campaign Logo

The Business Insider politics blog recently ran a feature on Twitter reactions among the graphic design contingent showing a group largely dissatisfied (or, “flaming out”) over what someone produced in the way of a logo for the Sen. Ted Cruz (R-Texas) campaign for president.

Main criticisms are:

1. It looks like a burning flag
2. It looks too much like the Onion logo
3. It looks too much like the Tinder logo
4. It’s predictable
5. It’s boring

“SO MUCH needs to be said about this,” Debbie Millman, chair of the Masters in Branding program at the School of Visual Arts in New York, told Business Insider.

“I think the logo is terrible, for two reasons. First: Really? He’s running for President and this is the absolute best he can come up with? It’s so ho-hum, it is so predictable and boring, that the immediate impression it projects is YAWN. Second: So the flame includes a burning flag? Isn’t that illegal?”

Whatever your take on the logo itself, you have to admit that it does sort of look like a flame. Throw in the American Flag imagery and you’ve got a burning flag. Or a flag that is a flame, meaning that it could burn something. It’s fire, basically.

Debbie Millman makes a good point, however, about the predictability. Imagery is shared, consumed and regurgitated so rapidly and widely these days that something as seemingly simple as a logo can have huge implications for your marketing campaign. When choosing a designer, you want someone who has the vision to think these things through before your audience does it for you.

This is one of those cases when “group brainstorming” might come in handy in a design review.

By |2017-06-11T22:05:50+00:00April 3rd, 2015|Categories: Creative, Design|Tags: , , |

New Site Launch: The Marstiller Law Firm

Mammoth Undertakings is proud to announce the launch of a web site redesign for the renowned Virginia firm The Marstiller Law Firm. Mr. Marstiller, a well-known virginia employment lawyer won the largest settlement in Virginia history, the third largest settlement in the nation involving health care fraud in 2010; and, 18th largest settlement ever in the nation involving health care fraud since 1986. The Marstiller Firm has recovered millions for victims who have spoken out against fraudulent acts.

The site redesign involved a new branding concept, updated content strategy and a responsive design format to make the site viewable on all devices.

Mammoth will continue its relationship through online marketing for the firm.

By |2017-06-11T22:05:50+00:00October 23rd, 2014|Categories: Design|Tags: , , |

New Launch: Lakota Red Devons

In 2010, Lakota Ranch sold over 150 pure Devon cattle to seedstock producers, and commercial cattlemen across this country. They are leaders in the field of Devon Cattle. Owner Jeremy Engh even wrote a newly published book on the breed. We redesigned their site from an outdated flash site to an updated responsive site. It was a dramatic design transformation and has put them at the forefront of Devon breeders marketing themselves online.

By |2014-07-13T22:03:14+00:00July 13th, 2014|Categories: Creative, Design|Tags: , |