Blog2019-03-07T03:56:25+00:00

This Just In: Change Your Facebook Password

Just when you thought it was safe to trust Facebook again... WIRED reports: On Thursday, following a report by Krebs on Security, Facebook acknowledged a bug in its password management systems that caused hundreds of millions of user passwords for Facebook, Facebook Lite, and Instagram to be stored as plaintext in an internal platform. This means that thousands of Facebook employees could have searched for [...]

By |March 22nd, 2019|Cybersecurity|0 Comments

Netflix Doesn’t Have a Brand. Does it Matter?

On Tuesday, CNBC reported that AT&T’s new HBO chief Bob Greenblatt threw a little shade at rival Netflix. Or, was he just stating the obvious? "Netflix doesn’t have a brand. It’s just a place you go to get anything — it’s like Encyclopedia Britannica," Greenblatt said. "That’s a great business model when you’re trying to reach as many people on the planet as you can." [...]

By |March 6th, 2019|Brand Marketing, Content|Comments Off on Netflix Doesn’t Have a Brand. Does it Matter?

New Article: What Investors Should Know about the Millennial Housing Market

An article for new Mammoth client Roofstock, a leading turnkey rental property broker based in San Francisco. The millennial generation is considered a little enigmatic in marketing circles, and a considerable amount of research has been conducted to understand how they think, what they buy and how they live. The real estate industry is taking serious notice as well. Read more here: https://learn.roofstock.com/blog/state-of-the-millennial-real-estate-market  

By |May 11th, 2018|Creative|Comments Off on New Article: What Investors Should Know about the Millennial Housing Market

Content, the Media and the Future of Humanity

In a sort-of Jerry Maguire move Evan Williams, one of the founders of Twitter, told BBC Radio 4 that social media is making us dumber, pointing to the abundance of fake news and misinformation spread around Twitter and Facebook during the 2016 campaign for president. The Hill quotes him as saying: "It is the quality of the information we consume that is reinforcing dangerous beliefs and [...]

By |September 13th, 2017|Content|Comments Off on Content, the Media and the Future of Humanity

Mobile Markets, Brick and Mortar and the Retail Dilemma

A recent article from Tech Crunch explores the idea of autonomous vehicles becoming quasi-mini-malls that bring stores and products the the consumer. According to the article: ... if [retailers don't make] a shift towards mobile stores, the demand on not just commercial real estate businesses but a wider reach of companies that sell and lease out physical space could drop significantly. Instead of choosing to [...]

By |July 9th, 2017|Brand Marketing|Comments Off on Mobile Markets, Brick and Mortar and the Retail Dilemma

The Smarter, Better, Easier Way to Create Passwords

A series of studies from Carnegie Mellon University confirmed that passphrases like mammothundertakingsrocks are just as good at online security because hacking programs are thrown off by length nearly as easily as randomness. To a computer, poetry or simple sentences can be just as hard to crack. Even better: People are less likely to forget them. Courtesy: Washington Post      

By |August 12th, 2016|Cybersecurity|Comments Off on The Smarter, Better, Easier Way to Create Passwords
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