The stats are real: 67 percent of people are viewing your website for the first time on a mobile device. For some potential customers, it’s a huge inconvenience (and sometimes a deal breaker) when they can’t find your products or location from a few taps on their phone.

The problem is, many websites built a few years ago are not “responsive design,” i.e. they do not modify themselves automatically to fit on smaller screens. Some sites have a mobile version, but this is not the same as responsive design and is often a lesser experience. Other sites are not mobile-ready at all. On a smaller device, they look downright frightening.

This is why Google plans to start labeling sites “mobile-friendly” in search results, giving a little boost to those who have gone to the trouble of updating their sites.

According to the Google Blog,  a page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

How do you know if your page fits the bill? Test it out on the Mobile-Friendly Tester.

Did your site not pass the test? Give us a call today and we’ll get your site mobile-ready.