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Blog Medium Image2017-06-11T22:05:49+00:00

New Article: What Investors Should Know about the Millennial Housing Market

An article for new Mammoth client Roofstock, a leading turnkey rental property broker based in San Francisco. The millennial generation is considered a little enigmatic in marketing circles, and a considerable amount of research has been conducted to understand how they think, what they buy and how they live. The real estate industry is taking [...]

By |May 11th, 2018|Creative|Comments Off on New Article: What Investors Should Know about the Millennial Housing Market

Content, the Media and the Future of Humanity

In a sort-of Jerry Maguire moveĀ Evan Williams, one of the founders of Twitter, told BBC Radio 4 that social media is making us dumber, pointing to the abundance of fake news and misinformation spread around Twitter and Facebook during the 2016 campaign for president. The Hill quotes him as saying: "It is the quality of [...]

By |September 13th, 2017|Content|Comments Off on Content, the Media and the Future of Humanity

Mobile Markets, Brick and Mortar and the Retail Dilemma

A recent article from Tech Crunch explores the idea of autonomous vehicles becoming quasi-mini-malls that bring stores and products the the consumer. According to the article: ... if [retailers don't make] a shift towards mobile stores, the demand on not just commercial real estate businesses but a wider reach of companies that sell and lease [...]

By |July 9th, 2017|Brand Marketing|Comments Off on Mobile Markets, Brick and Mortar and the Retail Dilemma

The Smarter, Better, Easier Way to Create Passwords

A series of studies from Carnegie Mellon University confirmed that passphrases like mammothundertakingsrocks are just as good at online security because hacking programs are thrown off by length nearly as easily as randomness. To a computer, poetry or simple sentences can be just as hard to crack. Even better: People are less likely to forget [...]

By |August 12th, 2016|Cybersecurity|Comments Off on The Smarter, Better, Easier Way to Create Passwords

What Motivates Millennials? Not Rent

Millennials: the hottest demographic in marketing. Currently 80 million U.S. residents are 18-34 year olds with an annual buying power of $200 billion. Those numbers are expected to grow and grow. Yet they are a fairly elusive group, and marketers have working diligently to find out what motivates them. Rent and mortgages clearly do not. [...]

By |May 25th, 2016|Brand Marketing|Comments Off on What Motivates Millennials? Not Rent

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